KOTON

MESSAGE FROM THE BOARD

 Dear Stakeholders,

2020 has been a very different year on from previous ones with the social and economic effects of the Covid-19 pandemic all over the world. With the emergence of the epidemic and its spread all over the world, expectations, world agenda and social life have changed completely. Due to the pandemic, important social and economic actions have been taken in Turkey as well as in the rest of the world. In addition to social life, the restriction of activities in some sectors caused serious economic effects. Although the uncertainty regarding the normalization process, we expect social and economic mobility to increase in 2021 by the taken actions. We follow vaccine developments with excitement and hope all together.If the second wave of the Covid-19 epidemic is overcome; our economy is expected to start growing again in 2021.

Progress of the pandemic and the degree of predictability of the steps will determine the year 2021.It’s obvious that the economic problems that come with the pandemic will trigger great changes in many areas, both in our country and in the world order. Companies will review their investment & production strategies , business practices from top to  the bottom. We must be prepared for permanent behavioral changes, not just on the consumer base, but throughout the entire value chain. New consumption trends, new demands and new products based on these will emerge by new sales channels. We are in a period where we have to follow all kind of developments and shape ourselves accordingly. We need to identify the needs correctly and be prepared for different situations in a flexible way. Positive envolvements can be achieved  by taken actions and safe progress in the vaccination processes. As all stakeholders of the society, we need to act with a common mind and consciously.

We will also focus on our common future, while taking all necessary precautions. There is a great transformation that we need to be a part of and many developments to follow. We must follow every innovation and constantly improve ourselves. We will focus on our brands, consumers, stakeholders, digitalization, sustainability and financial discipline. With a prudent and cautious optimism, we will continue to serve and produce for all our stakeholders in a hopeful and stable manner.

We would like to express our heartfelt thanks to you, our valued customers, suppliers, business partners, managers, colleagues, and all our stakeholders who supported us, we will achieve a great success together.

Best Regards

KOTON MENSUCAT